INTERIOR
COMPONENTS
Bordrin A-11
This production program was a year-long engagement during my time at Bordrin, centered around the A-11—a vehicle positioned to compete directly with the Tesla Model 3 and resonate with a younger audience in the Chinese market. My proposal, developed within the Detroit studio, was selected as the primary design direction and endorsed by executive leadership as the vision for the program, alongside parallel exploration from the China-based team. I spent a total of six months on the ground in China, collaborating closely with the local studio to help steer and refine the design language, ensuring alignment between global intent and regional execution.